Ranking in Google's Map 3-Pack is becoming harder and harder for a lot of reasons. 

Sure you can try to game the system with spammy keyword-stuffed business names. 

But lately, those are going down in a ball of flames as Google suspends these listings. 

The other problem? 

Google Map's last two updates, the Possum and Vicinity algorithm updates are making you less and less relevant to searchers just slightly outside of what Google thinks your radius should be. 

What's that mean? 

Despite your best efforts, Google might just show you about a mile away or less. 

But we can overcome that. 

Enter topical relevance and topic clusters. 

Essentially, you need to have a ton of support for the idea that you are the most relevant player in the area. 

We do that by creating lots of topically relevant content and then clustering it together through proper interlinking. 

The problem? 

Most SEOs think that topical relevance only applies to keywords in your niche. 

But that simply isn't the case. 

If you are trying to widen the radius to be shown in many more areas, to many more searchers, don't you think that topical relevance about the city and even neighborhoods around the city are important? 

Topical clusters for geo-relevance is where it's at in local SEO. 

This just means a lot of articles about your area, points of interest, neighborhoods, and more that all link to each other to pick up the relevance of the next article and the next article. 

They all then link back to your main page (in the case of maps, the page that is inside of your Google Business Profile listing). 

Make sense? 

If you want to move the needle big time in 2022 and show up in many more parts of town, you have to start taking Geo-topical relevancy seriously. 

Squawkia has developed, tested, and perfected this process dating back to 2017. 

I was using this concept in my agency years before that. 

The more topically relevant articles you have in a supporting role and the bigger your topic clusters the better. 

It's been said that topical relevancy is the new domain authority. 

Ready to boost your Google maps rankings, drastically widen your radius, and light those grid trackers up green? 

Here's your chance... Grab our Done-for-You Google Maps Marking service at a discount. 

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